About Us

For over 20 years we’ve worked with lawyers to help them achieve their full potential . . . as business developers, as marketers, as leaders of practice groups and teams, as leaders of their law firms.

For most of them, the skills required to excel in these areas are not ones they learned in law school – none of them went to law school to learn how to be a salesperson, or how to be a leader of a mid-sized company with hundreds (possibly, thousands) of employees.

That’s where our support makes the critical difference – helping these lawyer-leaders acquire the skills they need, put those skills into practice, learn from their mistakes and optimize the results.

Speaking of results, we like to measure our impact – both quantitatively and qualitatively – “if we don’t measure it, we can’t manage it.”

We are considered to be the most adept in the industry at helping clients go beyond skill building to integrate the fundamental attitudinal and behavioral changes so vital to achieve, and even exceed, personal, professional and firm wide goals.

We would love to speak with you about your needs to optimize your effectiveness in the hyper-competitive legal marketplace.

Let’s get started designing a program to achieve your firm’s 8-to1 ROI

  • Proven Methodology

    We have finely-honed a results-oriented approach to developing leaders and developing business over our many years of helping lawyers.  We can literally guarantee that if the lawyer shows up for the process, he or she will achieve the desired results.

  • Strategic Framework

    We work in close contact with marketing staff, business development staff and firm leadership.  This assures that what we help the lawyers to achieve fits within the firm’s (and practice group’s) overall strategic vision and plan.

  • Customized Design

    Every individual has a unique background, characteristic strengths, and his or her particular eccentricities.  The same can be said of law firms and their cultures.  We take all of this into account when designing our programs and customizing them to fit your lawyers’ and your firm’s needs.

  • Measurable Results

    We teach accountability; we welcome you holding us accountable.  Together, we will design a combination of measures – some qualitative, some quantitative – to make sure we’re meeting your goals and objectives.

Meet the Team

Michael Colacchio

Michael Colacchio

Business Development Advisor & Executive Coach

Michael Colacchio is an executive and leadership coach whose focus is helping lawyers to grow as leaders and professionals. Michael has worked almost exclusively with law firms over the past 20 years. He has successfully coached attorneys and professionals from firms that include Milbank, Orrick, Paul Hastings, Cooley, Faegre Baker Daniels, Fenwick & West, Holland & Hart, Kilpatrick Townsend, Farella Braun & Martel, Howard Rice, Clifford Chance, Ernst & Young, and Deloitte.

Before turning his full attention to helping professionals, Michael’s eclectic background included working as a…

Journalist - Executive Editor of Front Range Magazine – Boulder, Colorado

Branding and Communications Specialist – Vice President at Ogilvy & Mather, Hal Riney & Partners and Foote, Cone & Belding – New York, San Francisco and Chicago

Marketer – Senior Vice President at Fox Broadcasting – Century City, CA – Launched the fX Channel

Entrepreneur – Founder of modo futuro – San Francisco-based Communications Consultancy

Market Research and Client Feedback Specialist – Partner in The Clarity Group - San Francisco

Michael holds a Masters in Neuro-Linguistics and is a Certified Professional Behavioral Analyst. Michael is a member of the Legal Marketing Association (LMA), the International Coach Federation (ICF) and the Professional Coaches and Mentors Association (PCMA). He is a frequent speaker on topics relating to leadership, emotional intelligence, client relationship management, and business development within law firms. He is a certified practitioner of Daniel Goleman’s “Primal Leadership” model. He is also certified in Goleman’s Emotional Intelligence model and the corresponding 360° Assessment.

Michael graduated with honors from Dartmouth College (Class of 1980), where he majored in Classics and Art History, learned Italian, studied in Florence, refined his French and Latin, edited the Dartmouth Alumni Magazine and played on one of the nation’s top-ranked rugby teams.

Michael lives in Sonoma County, CA. Michael is both a movie buff and a news hound. He enjoys spending as much time as possible with his three children, reading non-fiction and novels, attending live performances and lectures of all kinds, playing Scrabble, open water swimming (in the cold, cold SF Bay), cycling (road and mountain), and being out-of-doors as much as he can.

Paige Hutson

Paige Hutson

Marketing Consultant & Business Development Coach

With over 20 years as a communications professional, Paige has extensive experience directing every component along the marketing and business development continuum including marketing plan development, strategic planning, client retention programs, business development, team building, leadership coaching, social media/content strategy and integration, event and conference management, customer relationship management, PR/media relations, branding, strategic alliance negotiations, website development and management, advertising, customer relations programs, competitor analysis, market assessment and community outreach.

As a consultant, trainer and coach, Paige provides high impact counsel around jugular issues affecting law firms in this highly competitive landscape. She works with individual attorneys, practice groups and firm-wide leadership to optimize marketing and business development efforts, create strategy, foster strong teams, hone leadership and management skills and enhance market positioning to ultimately drive revenue.

Paige has a proven track record of zeroing in on key issues and providing impactful solutions in an effective, strategic and respectful manner. Her natural instincts are about connecting with people, listening well, and working both strategically and tirelessly to exceed expectations. She approaches business with integrity, respect, intent, dedication and passion.

Paige has leveraged her perspective, good judgement and business acumen to her work on behalf of attorneys at Fenwick & West; Faegre Baker Daniels; Dunn Carney; Scherer, Smith, Kenny; Brobeck, Phleger & Harrison, Natkin, Weisback & Higginbotham; Flynn & Stewart.

Paige has a degree in Economics from the University of California, Davis. She is a dedicated fundraiser, spokesperson and policy advocate for cancer related causes and organizations including UCSF, The American Cancer Society and Memorial Sloan Kettering. She is a member of the LMA and serves on the Bay Area chapter’s program committee.

Paige speaks Spanish fluently, is an avid skier, scuba diver and mountain biker, and has traveled extensively on five continents. She is a mother of three teenagers and lives in Marin.